Understand the Full Shopper Journey

Focus on how specific store elements and changes impact the business. Optimize for growth and sales.

Simple A/B

Testing

Full path analytics to track shopper paths and how these experiences directly impact the bottom line. Evaluate the full set of in-store technology to decide what to deploy across the store network.​

Test New

Store Concepts

Test and measure new concepts such as product placement, store design and layout, merchandise prior to company-wide rollouts.

Interior Analytics

Kinetic Heat Maps

Avoid points of friction:

Use kinetic heat maps to eliminate bottlenecks and other points of friction in the shopper journey, and pinpoint high- and low-trafficked areas.

Benefits:

Learn from high performing traffic areas to determine where in-store opportunities lie. Identify low performing traffic areas for improvements.

POS Video Integration

Track security events and identify risk early:

Review individual transactions and POS events tied to video.

Benefits:

Simplify investigations and protect margins by identifying high-risk transactions, products, staff and shoppers.

Dwell Analysis

Test layouts prior to roll out:

Identify specific in-store zones to test and measure displays, product placement and/or fixtures prior to more widespread roll outs.

Benefits:

Determine product placement strategies to maximize display exposure and engagement; identify best practices for floor layouts and in-store designs.

Demographics

Determine shopper demographics:

Segment your shoppers by age and gender through video-based technology.

Benefits:

Better understand your audience profiles and their
shopping behaviors.