SOLUTIONS
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RETAIL FULL PATH ANALYSIS
Understand the Full Shopper Journey
Focus on how specific store elements and changes impact the business. Optimize for growth and sales.


Simple A/B
Testing
Full path analytics to track shopper paths and how these experiences directly impact the bottom line. Evaluate the full set of in-store technology to decide what to deploy across the store network.​
Test New
Store Concepts
Test and measure new concepts such as product placement, store design and layout, merchandise prior to company-wide rollouts.

Interior Analytics
Kinetic Heat Maps
Avoid points of friction:
Use kinetic heat maps to eliminate bottlenecks and other points of friction in the shopper journey, and pinpoint high- and low-trafficked areas.
Benefits:
Learn from high performing traffic areas to determine where in-store opportunities lie. Identify low performing traffic areas for improvements.
POS Video Integration
Track security events and identify risk early:
Review individual transactions and POS events tied to video.
Benefits:
Simplify investigations and protect margins by identifying high-risk transactions, products, staff and shoppers.
Dwell Analysis
Test layouts prior to roll out:
Identify specific in-store zones to test and measure displays, product placement and/or fixtures prior to more widespread roll outs.
Benefits:
Determine product placement strategies to maximize display exposure and engagement; identify best practices for floor layouts and in-store designs.
Demographics
Determine shopper demographics:
Segment your shoppers by age and gender through video-based technology.
Benefits:
Better understand your audience profiles and their
shopping behaviors.